// hello world

I'm Kamal, a Performance Marketer and SEO Specialist

I turn search traffic into pipeline for IT & training brands.

Currently growing organic leads at PyNet Labs

Rankings fade. Systems that keep ranking don't.

— Kamal Rawat

What I'm doing

01

SEO Optimization

Technical audits, on-page and off-page optimization, schema implementation, site speed and crawlability improvements, keyword strategy, and backlink analysis.

02

Digital & Paid Advertising

Google Ads & Meta Ads setup, conversion tracking (GA4), CRO recommendations, and lead-generation optimizations.

03

Web Design & WordPress

WordPress development and theme customization, information architecture, accessibility, and performance tuning for faster load times.

04

Content & Social Strategy

Content planning, blog creation, and targeted social campaigns to support SEO and paid performance — focused on measurable outcomes.

Skills & tools

SEO Techniques

  • On-Page
  • Off-Page
  • Technical SEO
  • Keyword Research
  • Local SEO
  • Content Optimization
  • AEO
  • Geo-Targeting

SEO Tools

  • GSC
  • GA4
  • Bing Webmaster
  • SEMrush
  • Ahrefs
  • Screaming Frog
  • MOZ
  • Ubersuggest

Content & Web

  • Content Writing
  • Blog Creation
  • Meta Tags Optimization
  • WordPress
  • Shopify SEO
  • HTML
  • CSS
  • JS (Basic)

Advertising & Analytics

  • Meta Ads
  • Google Ads
  • Lead Generation
  • Site Audit

AI & UI Tools

  • GPT
  • Claude
  • Gemini
  • Lovable
  • Figma

Who am I?

Kamal Rawat

Hello, I'm Kamal Rawat — a Performance Marketer and SEO Specialist based between Gurugram and Almora, Uttarakhand.

With expertise in SEO, content marketing, PPC, and digital strategy, I help brands optimize their websites for better rankings, higher engagement, and increased organic traffic. My approach blends data-driven insights with creative execution to build impactful campaigns, craft high-performing content, and maximize ROI.

Download résumé ↓

Resume

  1. SEO Executive

    PyNet Labs India · Aug 2025 – Present · Noida/Gurugram
    • Lead link-building outreach to improve domain authority and organic visibility. View website ↗
    • Drive lead-generation activities: prospecting, funnel improvements, conversion support.
    • Collaborate on content strategy and site redesigns to improve UX and SEO performance.
  2. SEO Executive

    NeetSupport (Minecart) · Jun 2024 – Aug 2025 · Noida
    • Developed and implemented SEO strategies that increased organic traffic significantly. View website ↗
    • Performed technical audits, keyword research, and competitor analysis with Screaming Frog, Ahrefs, SEMrush.
    • Produced SEO-led content and coordinated backlink acquisition campaigns.
  3. Digital Marketing Intern

    Tejomaya Resorts Business · Nov 2023 – Feb 2024
    • Designed and optimized a WordPress website focused on performance and conversions. View website ↗
    • Implemented on-page SEO and content improvements that boosted visibility.

Education & Certifications

  • Getting Started in Google Analytics — Coursera, 2025
  • Digital Marketing Certification — Digital Shiksharthi, 2023
  • B.A. — 2019 – 2022
  • Senior Secondary — 2018 – 2019
  • High School — 2016 – 2017

Testimonials

Kamal's expertise in SEO helped us achieve a 50% increase in organic traffic within three months!

— Ankit Rawat

His digital marketing strategies transformed our brand visibility and engagement!

— Raj singh

His SEO optimization work led to our site ranking top 5 on Google for competitive keywords!

— Sakshi

Kamal's content marketing strategies have been a game-changer for our brand. His ability to create engaging content has significantly boosted our online engagement.

— Sahadev

Selected work

Latest articles

Let's work together

I'm interested in freelance opportunities. If you have a request or question, don't hesitate to reach out.